CRM & Sales Process Regional Program Manager

CRM & Sales Process Regional Program Manager

Exchange Traded Fund Business

The Company

Global Corporate Financial Institution is seeking a dynamic CRM and Sales Process Regional Program Manager for their Exchange Traded Fund Business.

The Role

Deliver Sales & Marketing CRM capabilities for Exchange Traded Fund business in the Asia Pacific region. Build a strategic roadmap for CRM solutions aligned with business objectives and oversee development, support and training. Build strong relations in sales and marketing teams, influencing and driving efficient sales process and client experience.

Key responsibilities:

• Initiate and manage process for CRM planning, delivery, communication, support, training and budgeting, delivering a system enabling sales tracking, management reporting and direct marketing.
• Understand sales and marketing process and deliver on capabilities that align with key priorities and senior management.
• Develop business requirements in with Sales & Marketing and IT
• Lead development of the sales CRM system and additional applications and integration with other systems
• Lead all efforts to maintain and evolve the Database Marketing systems, facilitating the delivery of an aggressive marketing campaign.
• Engage with CRM system team and technology personnel on project planning, resource allocation, system enhancements and day to day system support.
• In partnership with regional equivalents, drive CRM systems global consistency and data management to champion efficiencies across regions, this includes being a key member of the global CRM governance processes.
• Lead training agenda to increase adoption of new capabilities and retention of current practices.
• Occasional travel required within the Asia Pacific region as well as to the US and Europe
  

The Requirements

• Extensive experience in working with global sales and marketing organisations in a CRM capacity with solid understanding of sales processes and sales force optimization strategies and campaign management.
• Experience in global rollouts with regional variances working across cultures in Asia-Pacific.
• Strong technical background in CRM applications, business intelligence tools, data integration and application architecture.
• Proven track record of delivering projects on time, budget and scope.
• Capable of managing multiple initiatives across multiple teams and stakeholders.
• Flexible communication and interpersonal skills to engage with sales, marketing and technology personnel.
• Strong experience in highly integrated, best-of-breed application footprints.
• Excellent organisation skills, excellent skills in written communications and documentation.
• Aptitude for the ETF business and an ability to apply that knowledge to CRM systems and sales processes.
• Ability to prioritise between requirements and development, especially sales vs marketing and regional varying needs of the region.
• Management experience of direct and indirect resources.
• Minimum of 5 years of relevant experience; B-to-B and Financial Services experience preferred.
• Bachelors degree required; Business, Engineering, or Systems preferred.
• Preference shown to individuals who have worked in client facing environments.
  

To apply, please email itrecruiterhk@carmichaelfisher.com quoting job reference number LA 12125